Vegeta Product PackagingVegeta is a condiment which is a mixture of spices and various vegetables invented in 1959 by a Bosnian Croat scientist Zlata Bartl, and has become a product sold worldwide.
Vegeta is produced by Podravka, a company from Koprivnica, Croatia, as well as a subsidiary of Podravka in Poland[1] and two Vegeta licensees from Austria and Hungary. There have been around 50 instances of other companies attempting to reproduce the product.
In 2009 Vegeta undertook an advertising campaign featuring Zagreb’s very own Ana Ivušić.
The ingredients of Vegeta include (according to the 2008 product packaging):
salt max. 56%
dehydrated vegetables 15.5 % (carrot, parsnip, onions, celery, parsley leaves)
flavour enhancers (monosodium glutamate max. 15%, disodium inosinate)
riboflavin (for coloring)